The falsity of the media

Wow! Gallagher’s presentation was simultaneously informative and it was entertaining. Gallagher had a fun and intriguing approach to his lecture. He made a point to involve the audience and state provocative questions. This is the best presentation I have seen so far at St. Mary’s. I believe this to be true because he thoroughly discussed and explained his points with clear evidence and undeniable examples. His topic at the 12.00 pm presentation on October 8th focused mostly on the color blindness of today’s society regarding the issue of race.
This color blindness is essentially white’s distorted views of minority society due the misleading content in the media. Specifically Gallagher showed us various ads in magazines that he found to demonstrate this view. All these ads had one thing in common: they appealed to all races. In most ads, people of different races were shown engaging in the same activity and existing in harmony. However, does this really happen in real life? No, it does not, but these ads unconsciously register the indication of equality in the minds of ordinary people across the country.

Hence, all this suggests that false advertisement continues to maintain white privilege, even though to most it is not obvious. Most people think racial equality is quickly becoming reality and that racism is a thing of the past. Although the media is what is actually stabilizing it and keeping it alive and thriving. Moreover, power is still controlled in a small sector of society. What I wonder is, how can we change this? It appears to be very complicated, because the media is so vast and varied. Maybe a documentary should be made about it. What I think is the key to combat this enemy is to essentially give the media some of its own medicine. Thus, we should use the media to make this issue aware to people, so they will see the truth about race in America.

Overall this was an enlightening presentation that clarified to me that racial inequality is still a pressing issue of modern day society. Even though I was recommended to see this by both my humanity and my Spanish teacher, this presentation connected directly to what we are talking about in my Sociology class. So directly, I think it would have been great if our class was required to attend it.