Ads & Stats

As an advertising minor, I found Charles Gallagher's presentation to be phenominal. While I had been aware of advertiser's attempt to be politcally correct and incorporate all races into an ad, I had not realized how intense it had gotten. It is true tho - when I look at an ad, I want to see myself. Whenever there is an advertisement for lotion, clothes, make up, or whatever it be, I find myself looking for a fair skinned brunette with green eyes. "Well, she looks like me so that dress would look good on me too." Advertising to a perfection. They had me sold.

When he showed the statistics about how white people think of black people, the audience chuckled because they knew they were not correct. Although I cannot remember specific facts, there were undeniably untrue. Often times I think white people feel they have to lie about their relationships with people of other ethnicities in order to feel like they are not racists. Much of the fact, however, is that geographic location plays a large part in whether or not you are in a diverse enough location for those statistics to be true.

I had to leave the lecture a little early because of my 1pm class, but I wish I did not have to. His way of presenting and use of images and facts kept the audience's attention and encouraged participation. I thoroughly enjoyed his talk.